Interior Look Book Inspiration and Stlying.

Creating a Look book for my previous digital collection Alpine is extremely import in order to show professionalism and styling to my work. Its an opportunity to pull everything together, edit and cut down the best bits of the collection to showcase. Its equally important to have a direct visual source of how I see them as prints being reproduced. It gives an instant insight into what each print individually can give to a room. By me personally style directing my book its a direct insight to industry as to how I perceived my collection being seen, the decision making process has been very different, more taxing, I
am naturally out of my comfort zone as creating an interior lookbook required a lot of research. Pinterest has been particularly insightful in terms of instantly seeing variation between styles, I am not trained as an art director but directing this look book is extremely important to channel my designs into the correct audience.

Understandably it is important to take my own photos for a Look book, therefore I organised two photoshoots, one at my old school which is a very grand building and a good opportunity for me to take some interior photos of long drops for no charge. Spending the morning at Woldingham was helpful from a contact perspective but imagery wise I personally felt it was unsuccessful. They also offered  me the opportunity to send them my work that I produced from the imagery and they would display it within their termly magazine, however the rooms would not reflect how i want my prints to be visualised. They were directly designed for a chalet, my final visualisations were within a chalet. Without access to one to produce my own my Look book will never be a direct Aesthetic as to how I imagined.

Woldingham reception rooms

Implication wise I understand it is very important to  I have added in alternative options, of slightly lower end to broaden the target market I am trying to hit. However I want my prints to be shown exactly how I envisaged they would be during the design process. I went on another photoshoot asking my way into Hotels around Manchester, visiting The Lowry, The Hilton, The Radisson and Selfridges and home stores to get some idealistic imagery for displacing, Having in mind that a modern theme would be far more pleasing to the eye in regards to the final images. When displacing the images I wasn't pleased with the final results, although better then

The Lowry Hotel Manchester 

Having discussed my implications with finding correct imagery with my tutor, we decided that creating a Lookbook using my successful visualisations from the last unit, and a few of the successful displacements from the most recent shoot, together it could form the ideal. Giving credit obviously to the original photographers from the Chalets.