Friday, 23 May 2014

Garment LookBook Research

Having made up several garments I was getting a very good response from them, more than I would have expected. Automatically forcing me into shooting my garments in order to present them on a more professional scale, Diversifying into this angle has opened my eyes to the potential of what I could be doing with my print designs,

Creating a Lookbook for garments was never an output I had considered when compiling my learning agreement. It is merely something that made sense and I wanted to compile. I am researching for a future outcome and have become considerably more excited about since starting, forming basic base spreads is further then what I would have expected to take it. I have used three models to shoot it in different circumstances. Over easter I shot the original bee skirt, down in west sussex in Bosham Hoe, secondly I shot the bee skirt with co ordinaing top and styled with an h and m trend cropped jumper,  h and m wedges with Zara glasess for the whole outfit to take off.  When deciding on my shoots I particularly wanted alternative models, I want this to be styled for a broad market, Using four very diverse looks has created an instant impact from the first shots I have selected to edit. I also styled a second shoot by taking it back to its original inspiration of 'Fletcher Moss' this was more for me to see my inspiration in primary form and then see it as a final piece. The shots have turned out very raw and natural, I needed to enter a photography studio in order to take a few head shots and close up images that I could not get on the day because it started to rain. I collaborated with Lara Rhodes
@humanoidtrend on instagram as my photographer and will acknowledge her in the final print of the book. Her photography style is minimal and  sophisticated, the balance of each photo has depicted the models and the garments at their best.
Even though I am primarily a print designer for interiors, it has been a great response from people my own age because its far more relatable at this stage of our lives.

After the unit hand in and befoer degree show I am collaborating with Susanna Kala a Stylist student within my tutorial, giving my initial images to her as a base, She is going to help me compile a final professional lookbook for the show, never expecting to have completed these garments I did not allocate time during the unit to create a second book fully.

BEHIND THE SCENES IMAGERY:










No comments:

Post a Comment