Romo Black Editions Look book was a considerable influence on me when deciding on options for my final look. There use of spacial awareness in the book is particularly aesthetically pleasing, using particular weights of photo to each side allows the eye to receive the information in a pleasing way.
When completing my market research over easter regarding my lookbook, I noticed in Chelsea Harbour alot of the same styles, there was a continual repetition to how multiple leading companies were displaying there new collections. Digital print in production is a very recent medium for interior decoration. Therefore I want my look book to directly reflect the age of the medium. I want it to have a younger, smarter and modern feel to it. Choosing to add in different weights of printing material, such as my asatate inserts I feel adds depth to my prints, making a considerable difference within the book. However this decision did not come without implications, using Repographics as a third party is risky, it was a learning curve for me within the outside world, It did not go to plan within my final bound book as they bound it the opposite way. The content is all there and I am handing in two copies a copy bound incorrectly with a post it explaining, and a copy of the spreads in order of how I perceived them, clipped in the correct manner.
My typography and branding is all decisions made when deciding on my branding output for this unit and is reflected within this final Lookbook.
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