RAW DEPICTION before a REFINED AESTHETIC : 'Chalet' Collection (Digital Outcome)

Collection 'Chalet' really lifted off from the use of Quink Ink in my initial drawing stages. The atmospheric colour theme, negative space marks and the certain acid quality to some of the drawings all contribute to the strong theme running through. Imagery and motif wise has been loosely inspired by Nick Knight's eye and decision to meticulously detail every mark of natural specimens. Working directly from observational studies, initial drawings and photos taken from Fletcher Moss at the very beginning of my journey. As a whole every art work depicts exactly the atmosphere I wanted to transfer into an interior environment. I initially tried to recreate the same colours and marks within the print room, but after discussions with technicians and deliberating with dyes and materials, I decided the subtle qualities to my work could only be reproduced in a more controlled way with a digital output.

Having market researched broadly from Chelsea Harbour, to Laura Ashley and a lower end such as Homebase and B and Q, it has become aware to me that digital print for interiors is a rarity in this industry, currently. Although being on the rise with Mark Alexanders and Romo's newly launched collection 'Black' being digitally printed, it is being produced but for a higher end client. I realise its a certain audience my designs are going to hit. Contextually I have envisaged this collection to be for somewhere isolated, with a need for warmth and weight. The prints will come as a whole and the range should be seen together, in a variation of weights of fabric. A Ski Lodge or Chalet was an underlying notion for context throughout the group of artworks being produced. They as a group hold depth. The colour palette and imagery is heavy, hand drawn and raw.

Visually this collection is going to consist of 8 - 12 prints, Once the prints have been finalised using photoshop as a tool, I am planning on fabric testing in order to gain the exact qualities I want to maintain from screen to fabric. Some prints I am planning on doubling up as a wallpaper output as well. My Visualisations will depict exactly how I want the group to appear within industry and in a home context.